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The guidelines shown here regarding type size are for standard banners, website and newsletters. Sizing requirements will change depending on the document size but the proportional size relationship between deferent type styles needs to remain consistent. TYPE SIZING AND HIERARCHY |
See the CSS and HTML page for examples of typography scripts. |
| Headline Cadillac Sans Light, All caps Font size: 14px-36px Large & Medium Devices between 21px - 36px Small & Extra Large Devices between 14px - 36px |
HEADLINE |
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| Subheadline Cadillac Sans Light, Sentence case Type size will vary depending on size of the headline. Avoid making the sub headline any smaller than 85% of the headline. |
Subheadline dolor earitatur comniminvene sum vit etum har iat voluptae vollibuscias repere. | ||
| Paragraph headline Cadillac Sans Medium, All caps Font size: 14px. |
PARAGRAPH HEADLINE |
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| Paragraph subheadline Cadillac Sans Medium, Sentence case Font size: 14px. |
Paragraph subheadline |
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| Body copy short length Cadillac Sans Book, Sentence case Font size: ?px |
Body copy quati ute as nusdae pa siti quunt occus dolorib. |
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| Body copy Cadillac Serif Regular, Sentence case Font size: 15px |
Body copy quati ute as nusdae pa siti quunt occus dolorib ustrum intionserio evelectem il milluptates deratem fuga. Nam fugit, que eium nis auda doluptatio ellabo. |
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| Functional copy Cadillac Sans Book, Sentence case Font size: 9px For functional copy such as legal information and disclaimers. |
Functional copy quati ute as nusdae pa siti quunt occus dolorib ustrum intionserio evelectem il milluptates deratem fuga. Nam fugit, que eium nis auda doluptatio ellabo. |
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| Storytelling and quotes Cadillac Serif Italic, Sentence case Font size: ?px Storytelling includes introductory copy or quotes. |
Storytelling and quotes |
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| Footers Navigation Title Cadillac Sans Book, All Caps Font size: 12px |
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| Footers Navigation Links Cadillac Sans Book, Sentence case Font size: 9px |
Navigation Link |