The guidelines shown here regarding type size are for standard banners, website and newsletters. Sizing requirements will change depending on the document size but the proportional size relationship between different type styles needs to remain consistent.

TYPE SIZING AND HIERARCHY

When using typography for digital layouts, it is important to maintain typeface hierarchies in order to achieve message clarity. Avoid using too many typeface weights and sizes in the same layout.

LEGIBILITY

Legibility is extremely important across all digital assets. If Cadillac Sans Light for the headline and subheadline treatments (as shown below) appear too thin and/or illegible in any digital asset, consider using Cadillac Sans Book instead of Cadillac Sans Light. When applied, this must be approved by the Brand through the Creative Review Process.

Click the three dot icon below each desired type style to access the HTML and CSS code.

 

CSS classes are declared as reusable classes. Please refer to app.css file and look for Typography section

The font classes are declared in font.css

Download the webfonts used for this section from fonts.zip