Adient
Adient, a company that makes components for car seats and part of the larger brand known as Johnson Controls, wanted to stand out as its own brand with a new identity and update to its headquarter space in Burscheid, Germany. By injecting the new visual identity elements into the space, and bringing forth the brand story and capabilities, the experience feels precisely right for Adient.
Reception
The customized reception desk with Adient’s signature diagonal mark in dark warm walnut. Digital screens display brand images and Adient facts that greet and inspire visitors. A large sketch of Adient’s products show the brand’s creativity and commitment to innovation.
Office Corridor & Customer Showroom
The main corridor leading to the customer showroom display Adient’s products and capabilities and highlight the brand story. In the Customer Showroom, large imagery following the brand diagonal mark act as a backdrop against the product displays.
Cafe
A large multi-story wall highlight Adient’s key facts and brand messaging. A collage of Adient’s components display the precision and innovation that make up a car seat.
Lounge & Conference room
The lounge on the executive floors celebrate Adient’s achievements with awards and recognition. A map made up of Adient’s precision mark pattern showcases Adient’s global reach.
Firm
FutureBrand
FutureBrand
Creative Directors
Sung Kim
Doug Sellers
Sung Kim
Doug Sellers
Design Directors
Yogeeta Dastane
Henricus Kusbiantoro
Yogeeta Dastane
Henricus Kusbiantoro
Designers
Jintana Tantinirundr
Jintana Tantinirundr